What is Google Analytics?

Google Analytics is a web analytics tool provided by Google that records and reports website traffic. It is now available as a platform within the Google Marketing Platform. For search engine optimization (SEO) and marketing purposes, it gives statistics and basic analytical tools. Anyone with a Google account can use the service, which is part […]

How does Influencer Marketing help in Digital Marketing?

Influencer marketing is a form of social media marketing. It includes product or service marketing and endorsements from influencers, persons, and organizations with a perceived level of awareness or societal effect in their industry. Influencer marketing will get your brand promoted daily on different channels by popular people. These content makers are often followed by […]

Why Digital Marketing Strategies for E-commerce?

Digital marketing is the use of the internet and other types of digital communication to promote brands and interact with potential customers. As a marketing channel, this comprises not only email, social media, and web-based advertising, but also text and multimedia messages. E-commerce refers to the purchasing and selling of goods and services, as well […]

5 Steps to improve your site ranking

The position of a website in the search engine results page is referred to as rankings in SEO. There are a number of ranking elements that determine whether a website shows higher on the SERP based on its content relevance to the search phrase or the quality of backlinks linking to it. Search engine optimization […]

How does Search Engine Actually Work?

A search engine is a program that uses keywords or phrases to assist users to discover the information they’re looking for on the internet. By continuously monitoring the Internet and indexing every page they encounter, search engines are able to deliver results quickly even with millions of websites online. Using their own web crawlers, search […]

How to Strategize Your Marketing Budgets?

A marketing budget outlines how much money your company intends to spend on marketing over a set period of time, such as a year, quarter, or month. Consider all costs connected with marketing your firm when budgeting for marketing, including paid ads, recruiting fees, marketing tools, website upkeep charges, and more. Here are five critical […]

Most Valuable Digital Marketing Skills in 2021

Digital Marketing is a career that combines traditional marketing, web design, SEO, social media marketing, content writing, and much more. As a Digital Marketer, how would you set yourself apart from your competition in a world when many companies are embracing digital marketing techniques and hiring digital marketing professionals?  Let’s take a look at the […]

7 Free SEO Tools to drive Traffic, Clicks, and Sales

SEO tools help the sites rank higher in search engine results. This aids with the optimization of Web content by analyzing it for keywords, backlinks, and other SEO factors. SEO tools look into the ability of Web pages to rank highly in search engine results pages. They provide data on backlinks and keywords, as well […]

 How Navya IT helps your business grow through Digital Marketing?

Navya IT is a digital marketing agency that was founded in the year 2018. We specialize in website development, social media marketing, search engine optimization, and digital marketing. We are your best IT partner, and we believe that digital marketing, website design, and digital advertising are the most current ways to digitally promote your company. […]

  5 Steps of Keyword Research

The effective identification and classification of keywords is the foundation of any successful SEO campaign. The keyword research process that follows will give you a decent structure and a good foundation for identifying, extending, and prioritizing terms in your universe. You have nothing in SEO if you don’t have keywords. You might think of keywords […]