5 Steps of Keyword Research
October 16, 2021
By: Navya IT
The effective identification and classification of keywords is the foundation of any successful SEO campaign. The keyword research process that follows will give you a decent structure and a good foundation for identifying, extending, and prioritizing terms in your universe. You have nothing in SEO if you don’t have keywords. You might think of keywords as your campaign’s vehicle and inbound links as its fuel. Each of the phrases selected will determine a large part of your success and results.
Quality Keyword Research includes the following steps:
- Identify your Keywords: Knowing how much traction your website has already made in the search engines is a terrific method to figure out how they see you. Whether you’re manually evaluating ranks or using a ranking tool, this should provide a rapid summary of prospective chances that shouldn’t be overlooked. Take those keywords and add them to your list of possibilities.
- Expand the list: To broaden your word list and learn relative search volumes for all of your keywords, use the Google Keyword Tools. Keep in mind that Google’s predicted search volumes are frequently inaccurate and are only relevant for evaluating the relative popularity of two words.
- Categorize your priority Keywords: After you’ve compiled a priority list of keywords for your campaign, divide them into parts based on your business objectives. This enables more detailed reporting and analysis of performance. At the very least, all keywords should be divided into two categories: brand and non-brand. People on your team will be able to grasp the impact of SEO on a more meaningful level if you categorize it.
- Identify Preferred Landing Page: After you’ve identified your keywords in this way, you can start mapping the priority keywords to the sites where they’re most relevant. For your priority keywords, these pages will be the primary focus of your optimization efforts. As you begin to optimize your favorite landing pages for on-page optimization (page titles, meta descriptions, H tags, and content), you may discover that a given page is only relevant to one or two priority keywords. This is where you can supplement your optimization efforts with extra keywords from the keyword universe that were not selected as priority words, allowing you to target a larger range of long-tail permutations.
- Refine your Keyword List Over Time: It’s critical to pay attention to your PPC and analytics data in order to spot fresh keyword phrases that could lead to new business prospects. This is especially true for new brands and subbrands, as well as seasonal keywords. It’s a good idea to check over these data sets on a monthly basis to see if there are any new opportunities that should be included in your SEO campaign.
Hopefully, this keyword research approach will give your SEO program a nice structure and solid base. Best of luck!