October 13, 2021

By:    Navya IT


YouTube SEO is the practice of optimizing your YouTube videos and channel in order to improve your YouTube rankings. Search engines, such as YouTube, use a complex algorithm to decide how your films will rank in their search results. Optimizing for YouTube can help increase important metrics like follower count, brand awareness, website visits, and revenue. It is also a method of optimizing your YouTube channel’s page, playlists, metadata, description, and videos. You may use YouTube’s search engine as well as other search engines to optimize your videos.


Here is the list of some tips to rank your youtube video:

  • Conduct Keyword Research: Keywords are essential in YouTube SEO, as well as for Google. Through them, the platform identifies the video’s subject, indexes the content, and associates it with users’ searches. You also need to know which keyword best identifies your videos and at the same time has the potential to attract more viewers.

  • Use a good video title: The title is one of the fields where the keyword must appear. One of the most critical criteria in YouTube’s indexing and ranking of content is this. In addition, the title of the video must be as similar as possible to the user’s search criteria in order for it to display in a good position.


  • Add tags to your videos: Anyone who works with SEO for Google knows that stuffing a page’s code with keywords in the meta tags no longer makes sense. Youtube tags are very important for ranking youtube videos. They’re one of the elements YouTube examines when determining a video’s subject matter and appropriately indexing it, as well as recommending related videos. And those recommendations are a valuable source of traffic for your videos.


  • Write smart Descriptions: Another vital item to fill out when uploading a video should be the description. This text should be as descriptive as possible about what the video is about. It’s also possible to include hashtags in the text, which will generate links that will direct visitors to new videos related to that phrase. But don’t go overboard if your video description has more than 15 hashtags, YouTube will ignore them all.

  • Increase CTR in search results: CTR represents the rate with users clicks on your video. A high click-through rate indicates that your video was relevant to the keyword the user was looking for. As a result, CTR is also a significant ranking component.


  • Increase Audience Engagement: It’s also crucial to adopt strategies to keep the viewer interested in the video until the finish. This is a crucial factor for Google to consider when determining whether you are offering something that will grab the audience’s attention. Otherwise, the audience would quickly abandon the video, resulting in a drop in the rating

  • Promote the channel and the video: You must also have other marketing channels that can be used to promote videos outside of Youtube and increase your views.


Keyword research, analysis, and implementation are the most crucial aspects of optimizing video content. With all of these strategies, you can start improving your YouTube video ranks.