What is Google Analytics?

October 28, 2021

By:    Navya IT

What is Google Analytics?

Google Analytics is a web analytics tool provided by Google that records and reports website traffic. It is now available as a platform within the Google Marketing Platform. For search engine optimization (SEO) and marketing purposes, it gives statistics and basic analytical tools. Anyone with a Google account can use the service, which is part of the Google Marketing Platform and is free. It is used to monitor the operation of a website and gather information about its visitors. It can assist businesses in determining the most popular sources of user traffic, evaluating the efficacy of their marketing efforts and campaigns, tracking goal completions, identifying patterns and trends in user involvement, and obtaining additional visitor data such as demographics.


How does Google Analytics Work?

Google Analytics embeds numerous lines of tracking code in your website’s code. When your users visit your website, the code captures their behaviors as well as their attributes (such as age, gender, and interests). Once the user leaves your website, it sends all of that data to the GA (Google Analytics) server. It can then generate customizable reports to measure and analyze statistics like user counts, bounce rates, average session lengths, sessions by channel, page visits, target completions, and more. Google Analytics has tools to assist users to spot patterns and trends in how visitors interact with their websites. Data gathering, analysis, monitoring, visualization, reporting, and integration with other applications are all possible with the features.

Google Analytics collects data from your website in a variety of ways, principally on four levels:

  • User-level (related to actions by each user)
  • Session level (each individual visit)
  • Pageview level (each individual page visited)
  • Event level (button clicks, video views, etc)

Hence Google Analytics allows you to track and measure a variety of key parameters that can aid in the growth of your company. Your internet marketing efforts, website and social media content, user experience, and mobile friendliness may all be tracked and monitored.